organics by red bull | talent comes naturally

At the heart of "Organics by Red Bull," a captivating social media campaign unfolds, introducing a new soft drink product line.
Central to this narrative are three video tutorials, each divided into three segments.
These tutorials, an integral part of the larger "talent comes naturally" campaign, serve as a conduit for creativity, revealing the accessible gateway to artistic expression.

Guided by the expertise of three accomplished maestros, these tutorials demystify the initial steps of their crafts,
offering a glimpse into their artistry and empowering the audience to embark on their own creative journeys.

concept & directing