cocoon sports | #trainalone

Amidst the challenges of the COVID-19 pandemic, I embarked on an exhilarating creative journey with the Austrian sportswear brand Cocoon Sports.
Crafting a series of dynamic online spots, introducing a new era of fitness resilience. Capturing the zeitgeist of lockdown, the concept harnessed the power of determination,
inviting individuals to forge their own paths to wellness.

These spots not only aim to showcase the brand's innovative sportswear but also try to ignite a spirited movement,
inspiring people to redefine their limits and embrace the joy of staying active, even in the most challenging of times.

concept, directing & production