bitpanda | content
Undertaking a dynamic venture, I orchestrated a comprehensive YouTube strategy for the prestigious investment broker Bitpanda, encompassing three distinct channels catering to diverse language audiences. From channel inception to exponential growth, the journey involved crafting an array of evergreen video formats and timely news content,
fostering a rich repository of financial insights.
With an unwavering focus on data-driven optimization, the content was systematically honed to captivate viewers and expand subscriber bases across languages, cementing Bitpanda's stature as a trusted source for enduring financial wisdom and real-time updates.
concept, directing & production
employer branding.
A strong brand needs a strong workforce. Don’t underestimate the importance of employer branding. It will define the kind of people you attract heavily.
expert interviews.
Want to build trust in your brand? Show some faces.
Users love to get behind the scenes knowledge from the professionals themselves. Remember, they are not actors! So instead of putting them in awkward situations and give them a script to read, why not just invite them for a chat?
ask my anything.
Drive engagement through involving the community. Cross-channel promotion and a coordinated campaign helps to attract attention. Even better if you get one of your CEO’s to present.
time sensitive content.
A competitor just went bankrupt? Perfect for newsjacking.
Reacting fast to big news is one of the easiest ways to grow engagement and brand awareness on YouTube.
industry news.
The YouTube algorithm loves regular posting. Crafting easy-to-use content that can be put out on a weekly basis is key for steady growth.
educational formats.
Some videos just serve a simple purpose: Educate.
A friendly, trustworthy face, easy language and supporting graphical elements will do the trick.